Welcoming Walkers and Cyclists

Aimed at accommodation and other tourism businesses in the vicinity of popular cycle trails and footpaths, this stimulating course will help provide a higher quality experience for the growth market of walkers and cyclists.
The programme also provides guidance on meeting the criteria of the VisitBitain chartermark schemes, Welcome Walkers and Welcome Cyclists.

You will look at how to:

  • identify the needs and expectations of different kinds of walkers and cyclists
  • identify and capitalise on local opportunities for walking and cycling
  • market your business effectively to appeal to walkers and cyclists
  • develop your products and services to meet the requirements of walkers and cyclists
  • meet the criteria of the VisitBritain chartermark schemes

Full course details