Welcoming Walkers and Cyclists - Full course details

This inspirational one-day course highlights ways in which accommodation providers and others can tap into the specialist market of walkers and cyclists, improving the customer experience and increasing business profitability as a result.

Through a stimulating combination of expert instruction, group activities and action planning, the course will help business owners and managers discover how to gear up their own products and services to meet the needs and expectations of this target market.

Welcoming Walkers and Cyclists covers:

  1. Understanding the market
    • Key facts about rural tourism
    • The walking and cycling market
    • Market segmentation
    • Customer expectations and motivations
    • What walkers and cyclists buy
    • Map skills
  1.  Capitalising on the market
    • Assessing your own business potential
    • SWOT analysis (strengths, weaknesses, opportunities and threats)
    • Identifying walking and cycling product local to your area
  1. The VisitBritain chartermark schemes
    • Overview
    • Walkers Welcome charter checklist
    • Cyclists Welcome charter checklist
  1. Business growth through attracting walkers and cyclists
    • Developing your products and services
    • Marketing options
  1. Action planning
  1. Countryside and rural tourism links
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