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Tourism South East’s ‘Welcome Host’ scheme helps Bourne Leisure Create the Magic
- Chichester plays host to presentation

Friday 23rd June is a landmark date for Tourism South East and leisure giants, Bourne Leisure, marking a partnership that has seen over 15,000 Bourne team members nationally trained through Creating the Magic and Signature Service programmes which are based on Tourism South East’s ‘Welcome Host’ scheme since 2001.

Called ‘Creating the Magic’, the latest programme has trained 6,350 Bourne Leisure team. In an event held at Church Farm Holiday Park, Chichester, certificates and badges were handed out to a number of Trainers responsible for rolling out the courses. Presenting them was Robert Collier, Managing Director of Tourism South East, who emphasised the importance of this training for the company.

Robert Collier, Managing Director, Tourism South East, says, “A huge number of people have successfully completed ‘Creating the Magic’ and ‘Signature Service’. In the past year alone 2,531 have enjoyed the training. We’re delighted to be associated with it and wish all those newly trained the best in their careers. Over the 13 years it has been running, Tourism South East’s Welcome Host has been a hugely successfully scheme. The care we take of our visitors is crucial to success in the Tourism Industry and Bourne Leisure set a fine example.”

Other figures for Bourne’s training are equally impressive, with 3 top sites involving large numbers in the scheme between February 2005 and March 2006. The people who have undertaken the training range from front facing team members, for example, in bars, reception, catering and sales to back of house functions such as administration.

Bourne Leisure is the umbrella brand for Haven Holidays, Butlins and Warners, and making guests welcome and ensuring they have a good holiday is central to their ethos. Says Sue Davies, Human Resources Manager, “This presentation marks an important moment for us and underlines our commitment to customer service. Welcome Host, which we have adapted for our use in ‘Creating the Magic’ and ‘Signature Service’, is an excellent training scheme which will assist team members to realise their full potential and help give our guests a great holiday.”

ENDS
for further information please contact Rachel Shimell/Miranda Johnson, RM Communications, on 023 80 732981/01962 890208, email rachel.shimell@ntlworld.com or mirandajohnson@btinternet.com or Jodie Hodge, Tourism South East, on 02380 625502 or email jhodge@tourismse.com

Note to Editors:

Tourism South East represents the tourism industry in Berkshire, Buckinghamshire, Hampshire, the Isle of Wight, Kent, Oxfordshire, East and West Sussex and Surrey

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