Who would benefit?
Welcome to Excellence customer service programmes have been developed especially for people working in service industries – including front-line employees, managers, business proprietors, volunteers and students.
They are designed to suit both new and highly experienced staff working in:
- Hotels, Guest houses and Bed and Breakfasts
- Self Catering accommodation
- Holiday, caravan and camping parks
- Visitor attractions (eg museums, historic properties, theme parks, gardens)
- Leisure, arts and entertainment centres
- Restaurants and hospitality sector
- Travel and transport (eg bus companies, taxis, airlines, cruise operators)
- Local authorities and other public sector organisations
- Health and social care sector
- Places of worship
- Emergency services
- Retail
- Other service sector organisations
The programmes are also suitable for volunteers and students preparing for employment in any of the above sectors.
The Benefits to you
Welcome to Excellence is designed to assist hospitality, leisure, travel and tourism organiations to:
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Achieve excellence in customer service
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Exceed guest needs and expectations, guaranteeing satisfaction
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Deliver an experience a guest can value
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Provide an environment where courtesy, helpfulness and a warm welcome are standard.
Welcome to Excellence can also form the basis for achievement of a new nationally recognised qualification – the NCFE Level 2 Certificate in Customer Service for Hospitality, Leisure, Travel and Tourism

