Customised Destination/Company Training

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Customised destination/company programmes overview

You can improve the economic impact of tourism through a customised Welcome Host Gold destination programme that dovetails local product knowledge with customer service content.

Through the creation of local ambassadors, you can build and promote brand awareness and enhance customer experiences that lead to an increase in visitors through repeat business and word of mouth recommendations. In the longer term, this will lead to business growth, the creation of new local jobs and a better skilled and more motivated workforce. Visitors will inevitably spend more if they are signposted to local produce, attractions, shopping, travel/transport, entertainment and events.

Our approach:

We offer flexible and cost-effective options to suit your needs and budget. Our approach is collaborative and we work hard to achieve destination content alignment with Welcome Host Gold which is mapped to national customer service standards.

Customised destination programmes already in existence include Blackpool, Burnley, Cornwall, Dorset, The English Riviera, The Fylde Coast, Isle of Wight, Kent, The South Downs and Staffordshire. We also developed a module specifically for the Rugby World Cup to help businesses capitalise on the opportunities in the South West.

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Welcome Host Gold destination ambassadors will:

  • Help deliver the local brand promise
  • Turn visitor encounters into memorable experiences
  • Offer a really warm welcome on a consistent basis
  • Promote a range of products/services/transport options

Other benefits include:

  • Being able to participate in a nationally recognised, industry-led and award-winning course tailored to suit local needs
  • Improving the qualifications of frontline staff through the potential to gain a City and Guilds Level 2 customer service award

Course delivery options

Open Course

Scheduled courses for individual bookings available in some locations.

In-House Course

Delivered exclusively for a business, organisation or project on a date and location of own choice.

Bespoke Course

Producing new or customising content to precisely match business, organisation, destination or project requirements.

Train the Trainer

Members of your team become accredited to deliver in-house courses for your business, organisation or project.


Enquire about this course

If you are interested in booking one of our courses, or just need some more information, please complete the form and a member of our team will be in touch.

Or you can contact us at:

023 8062 5533 [email protected]
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Not the right course for you?

We have a large range of courses to suit every business. If you would prefer something a bit more personal to you, get in touch! We are happy to tailor a course to your requirements.

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