Successful Selling Training Course

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Successful Selling overview

The 'Successful Selling' one-day training programme provides participants with the opportunity to gain essential selling skills and to turn potential customers into loyal ambassadors. It is a flexible course that can be tailored to meet specific business needs.

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You will find out how to:

  • understand buyer behaviour
  • refine sales techniques face-to-face and on the telephone
  • overcome objections in a positive way
  • close sales conversations with confidence
  • create, manage and maintain profitable customer relationships
  • develop effective plans to maximise sales revenue
  • develop an action plan to win more sales.
Full course details

Successful Selling is a highly practical sales training course, which uses varied sales training techniques to give participants the skills and knowledge they need in the workplace. Interactive learning, group exercises, personal action planning and a host of great tips, all equip participants to make a real difference to sales performance.

Successful Selling covers:
Achieving sales success
  • What will you gain?
  • The sales process
  • Sales success
  • Where are you now?
Preparing to sell
  • Understanding your buyers
  • Who is buying?
  • Buyer motivations
  • The buyer decision making and evaluation process
  • Preferred buying styles
  • Acquiring product knowledge
  • Structuring your sales pitch
  • Making your pitch
Using effective sales techniques
  • Six steps to sales success
  • Getting off to a great start
  • Asking productive questions
  • Making the buyer feel comfortable
  • Identifying constraints and 'must haves'
  • Listening and learning
  • Showing confidence
  • Selling the benefits
  • Overcoming objections
  • Closing the sale
  • Negotiating and discounting
  • Link, cross and up-selling
  • Using effective sales techniques: top 10 tips
Selling on the telephone and via email
  • Preparing to receive sales calls
  • Converting enquiries into sales
  • Cold calling
  • Initiating sales calls
  • Sales emails
Creating profitable relationships
  • Earning your reputation
  • Building your brand
  • Your website
  • Data harvesting
  • Capitalising on customer data
  • Key account management
Planning to increase sales
  • Preparing a sales plan
  • Setting SMART objectives
  • Developing your sales plan
  • Lead times
  • Planning to succeed
Improving your performance
  • 20 ways to improve your performance
  • Developing an action plan
Course Prices

Open course price: £90.00 +VAT

In-house course price: £950.00 +VAT

Course delivery options

Open Course

Scheduled courses for individual bookings available in some locations..

In-House Course

Delivered exclusively for a business, organisation or project on a date and location of own choice.

Bespoke Course

Producing new or customising content to precisely match business, organisation, destination or project requirements.

Train the Trainer

Members of your team become accredited to deliver in-house courses for your business, organisation or project.


Enquire about this course

If you are interested in booking one of our courses, or just need some more information, please complete the form and a member of our team will be in touch.

Or you can contact us at:

023 8062 5533 [email protected]
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Not the right course for you?

We have a large range of courses to suit every business. If you would prefer something a bit more personal to you, get in touch! We are happy to tailor a course to your requirements.

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