Welcoming Walkers & Cyclists

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Welcoming Walkers & Cyclists overview

If your business is near popular cycle trails and footpaths, this stimulating course will help you to tap into this growing market and reap the benefits.

The programme also provides guidance on meeting the criteria of the VisitBritain chartermark schemes, Welcome Walkers and Welcome Cyclists.

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You will look at how to:

  • identify the needs and expectations of different kinds of walkers and cyclists
  • identify and capitalise on local opportunities for walking and cycling
  • market your business effectively to appeal to walkers and cyclists
  • develop your products and services to meet the requirements of walkers and cyclists
  • meet the criteria of the VisitBritain chartermark schemes
Full course details

This insightful course highlights ways in which accommodation providers and other businesses can tap into the ever increasing market of walkers and cyclists, improving the customer's experience and increasing business profitability as a result.

Through a combination of expert instruction, group activities and action planning, the course will help you to meet the needs and expectations of this target market.

Welcoming Walkers and Cyclists covers:
Understanding the market
  • Key facts about rural tourism
  • The walking and cycling market
  • Market segmentation
  • Customer expectations and motivations
  • What walkers and cyclists buy
  • Map skills
Capitalising on the market
  • Assessing your own business potential
  • SWOT analysis (strengths, weaknesses, opportunities and threats)
  • Identifying walking and cycling products local to your area
The VisitBritain chartermark schemes
  • Overview
  • Walkers Welcome charter checklist
  • Cyclists Welcome charter checklist
Business growth through attracting walkers and cyclists
  • Developing your products and services
  • Marketing options
Action planning
Countryside and rural tourism links
Course Prices

In-house course price: £900.00

Course delivery options

Open Course

Scheduled courses for individual bookings available in some locations.

In-House Course

Delivered exclusively for a business, organisation or project on a date and location of own choice.

Bespoke Course

Producing new or customising content to precisely match business, organisation, destination or project requirements.

Train the Trainer

Members of your team become accredited to deliver in-house courses for your business, organisation or project.


Enquire about this course

If you are interested in booking one of our courses, or just need some more information, please complete the form and a member of our team will be in touch.

Or you can contact us at:

023 8062 5533 [email protected]
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Not the right course for you?

We have a large range of courses to suit every business. If you would prefer something a bit more personal to you, get in touch! We are happy to tailor a course to your requirements.

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