Win More Conferences & Events

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Win More Conference and Events overview

Win More Conferences and Events recognises that in most locations, an increasing number of venues are competing to host conferences, events and meetings. In order to excel, operators need to take their sales to the next level. This programme provides participants with the secrets of sales success, including customer targeting, building a customer-focused team and competitive marketing strategies.

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You will look at how to:

  • identify target customer needs and expectations
  • develop high-quality facilities and services
  • build a customer-focused and sales-orientated team
  • identify your competitors
  • work effectively with your suppliers and other relevant agencies
  • prepare to sell your facilities and services effectively
  • undertake reactive and pro-active selling
  • make the most of marketing opportunities, including e-marketing, social media and networking events
  • plan and deliver events that meet and exceed customer expectations
  • increase business through customer loyalty and recommendations
  • increase sales turnover and profitability.
Full course details

This essential one-day training programme is designed to provide managers, supervisors and front line staff with the skills to generate additional revenue from events and conference business, through a combination of thought-provoking presentation, stimulating group activity, essential tips and individual action planning.

Win More Conferences and Events covers:
  • High-quality, cost effective facilities and world-class customer service
  • Personal objectives
  • Knowing your customers
  • Meeting expectations
Providing a quality product
  • Identifying potential customer needs and expectations
  • Industry standards
  • Meetings and conference room facilities
  • Business facilities and internet connectivity
  • Food for thought
  • Providing residential accommodation
  • Accessible facilities and services
  • Developing your team
Preparing to sell
  • Knowing your product
  • Knowing your competitors
  • Developing conference and events packages
  • Benefits of add-ons
  • Working effectively with suppliers
Managing the enquiry process
    • Converting the enquiry: reactive selling
    • Using questions in the enquiry process
    • Asking the right questions
    • Developing a website that sells your venue
    • Obtaining information
    • Presenting customer benefits
    • Managing enquiries
    • Using add-ons to overcome price objections
    • Successful showarounds
    • Dealing with walk-in enquirers
    • Closing sales and employing closing techniques
Developing sales
  • Developing a sales and marketing plan
  • Market research
  • Pro-active selling
  • Your target markets
  • The sources of sales leads
  • Prioritising sales leads
  • The pro-active sales call
  • Maximising the value of your website
  • Search engine optimisation
  • Using social media to generate sales
  • Email marketing
  • Successful networking
  • Profiting from exhibitions
  • PR activities
Delivering facilities and services
  • Delivering a successful event
  • Generating repeat business
  • Using feedback
  • Developing a personal action plan
Course Prices

Open course price: £95.00

In-house course price: £900.00

Course delivery options

Open Course

Scheduled courses for individual bookings available in some locations.

In-House Course

Delivered exclusively for a business, organisation or project on a date and location of own choice.

Bespoke Course

Producing new or customising content to precisely match business, organisation, destination or project requirements.

Train the Trainer

Members of your team become accredited to deliver in-house courses for your business, organisation or project.


Enquire about this course

If you are interested in booking one of our courses, or just need some more information, please complete the form and a member of our team will be in touch.

Or you can contact us at:

023 8062 5533 [email protected]
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Not the right course for you?

We have a large range of courses to suit every business. If you would prefer something a bit more personal to you, get in touch! We are happy to tailor a course to your requirements.

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