Successful Selling Training Course

The 'Successful Selling' one-day training programme provides participants with the opportunity to gain essential selling skills and to turn potential customers into loyal ambassadors. It is a flexible course that can be tailored to meet specific business needs. 

Successful Selling will help participants to:

  • be an exception rather than an average salesperson
  • understand buyer behaviour
  • refine their sales techniques face-to-face and on the telephone
  • overcome objections in a positive way
  • close sales conversations with confidence
  • create, manage and maintain profitable customer relationships
  • develop effective plans to maximise sales revenue
  • develop an action plan to win more sales.

For booking enquiries please contact your local Welcome to Excellence manager


Full course details

Successful Selling is a highly practical sales training course, which uses varied sales training techniques to give participants the skills and knowledge they need in the workplace. Interactive learning, group exercises, personal action planning and a host of great tips, all equip participants to make a real difference to sales performance.

Successful Selling covers:

  1. Achieving sales success
    • What will you gain?
    • The sales process
    • Sales success
    • Where are you now?
  1. Preparing to sell
    • Understanding your buyers 
    • Who is buying?
    • Buyer motivations
    • The buyer decision making and evaluation process
    • Preferred buying styles
    • Acquiring product knowledge 
    • Structuring your sales pitch
    • Making your pitch
  1. Using effective sales techniques
    • Six steps to sales success
    • Getting off to a great start
    • Asking productive questions
    • Making the buyer feel comfortable
    • Identifying constraints and 'must haves'
    • Listening and learning
    • Showing confidence
    • Selling the benefits
    • Overcoming objections
    • Closing the sale
    • Negotiating and discounting
    • Link, cross and up-selling
    • Using effective sales techniques: top 10 tips
  1. Selling on the telephone and via email
    • Preparing to receive sales calls
    • Converting enquiries into sales
    • Cold calling
    • Initiating sales calls
    • Sales emails
  1. Creating profitable relationships
    • Earning your reputation
    • Building your brand
    • Your website
    • Data harvesting
    • Capitalising on customer data
    • Key account management
  1. Planning to increase sales
    • Preparing a sales plan
    • Setting SMART objectives
    • Developing your sales plan
    • Lead times
    • Planning to succeed
  1. Improving your performance
    • 20 ways to improve your performance
    • Developing an action plan

Course prices

Open course price: £90.00

In-house course price: £900.00

Course reviews

Course dates

For more information call 023 8062 5439 or click here to email

+ Text size

Site map | Print this page

© Copyright Welcome to Excellence 2020

Back to top
Share on Facebook Share on Twitter
Connect with us on: Welcome to Excellence on Twitter Welcome to Excellence on Facebook