Successful selling training course

The Successful Selling one-day training programme provides participants with the opportunity to gain essential selling skills and to turn potential customers into loyal ambassadors. It is a flexible course that can be tailored to meet specific business needs. 

Successful Selling will help participants to:

  • be an exceptional rather than an average sales person
  • understand buyer behaviour
  • refine their sales techniques face-to-face and on the telephone
  • overcome objections in a positive way
  • close sales conversations with confidence
  • create, manage and maintain profitable customer relationships
  • develop effective plans to maximise sales revenue
  • develop an action plan to win more sales.

For booking enquiries please contact your local Welcome to Excellence manager


Full course details

Successful Selling is a highly practical sales training course, which uses varied training techniques to give participants the skills and knowledge they need in the workplace. Interactive learning, group exercises, personal action planning and a host of great tips, all equip participants to make a real difference to sales performance.

Successful Selling covers:

  1. Achieving sales success
    • What will you gain?
    • The sales process
    • Sales success
    • Where are you now?
  1. Preparing to sell
    • Understanding your buyers 
    • Who is buying?
    • Buyer motivations
    • The buyer decision making and evaluation process
    • Preferred buying styles
    • Acquiring product knowledge 
    • Structuring your sales pitch
    • Making your pitch
  1. Using effective sales techniques
    • Six steps to sales success
    • Getting off to a great start
    • Asking productive questions
    • Making the buyer feel comfortable
    • Identifying constraints and 'must haves'
    • Listening and learning
    • Showing confidence
    • Selling the benefits
    • Overcoming objections
    • Closing the sale
    • Negotiating and discounting
    • Link, cross and up selling
    • Using effective sales techniques: top 10 tips
  1. Selling on the telephone and via email
    • Preparing to receive sales calls
    • Converting enquiries into sales
    • Cold calling
    • Initiating sales calls
    • Sales emails
  1. Creating profitable relationships
    • Earning your reputation
    • Building your brand
    • Your website
    • Data harvesting
    • Capitalising on customer data
    • Key account management
  1. Planning to increase sales
    • Preparing a sales plan
    • Setting SMART objectives
    • Developing your sales plan
    • Lead times
    • Planning to succeed
  1. Improving your performance
    • 20 ways to improve your performance
    • Developing an action plan

Course prices

Open course price: £90.00 (introductory offer)

In-house course price: £900.00

Course reviews

Course dates

For more information call 023 8062 5439 or click here to email

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