Welcoming International Customers - customer service and cultural awareness training

Welcoming International Customers helps participants to communicate successfully and provide an exceptional customer service experience to international visitors and UK residents from different ethnic, cultural and linguistic backgrounds.

You will look at: 

  • key visitor trends for incoming tourists
  • what is culture and why intercultural skills are needed
  • how cutlure impacts on customer service encounters
  • how to work effectively with language differences

For booking enquiries please contact your local Welcome to Excellence manager


Full course details

The course is aimed at instilling a good understanding of how to provide a world class welcome to visitors from key international markets.

The course brings you inspiring presentation by our experienced facilitators, valuable tips and the opportunity for group discussion and individual action planning.

Welcoming International Customers covers:

  1. Introduction
    • Overview and objectives
  1. Our international customers
    • Key international visitor trends
    • The importance of overseas visitors to Britain and your business
    • Where do your international visitors come from?
  1. Culture and customer service
    • What is culture?
    • Why does culture matter in customer service?
    • Avoiding assumptions and stereotyping
  1. Welcoming our international customers
    • What makes a great welcome?
    • Improving Britain's welcome
    • Greeting international visitors – tips and guidelines
    • How welcoming are your facilities and services?
    • Going the extra mile
  1. Communicating with our international customers
    • Different ways of communicating
    • Keeping up to date in the global marketplace
    • Translation options and social media opportunities
    • Working effectively with language differences
  1. Everyday practicalities
    • Meeting international customer's expecatations
    • Essential business tips and guidelines
  1. Now it's up to you
    • Enhancing your knowledge
    • Action planning

Course prices

Open course price: £95.00

In-house course price: £900.00

Course reviews

"Comprehensive, interactive and enjoyable, the Welcome to Excellence courses really deliver quality results and I'm delighted to endorse them."

Amanda Wilson, Human Resources Manager
Intu Trafford Centre

"We were delighted with the results of the Welcome to Excellence programme, staff came away inspired, motivated and full of praise for the trainers and the course content."

Liz Chandler, Learning and Development Manager

Course dates

For more information call 023 8062 5439 or click here to email

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