Welcoming Walkers & Cyclists

Sales training

Aimed at accommodation and other tourism businesses in the vicinity of popular cycle trails and footpaths, this stimulating course will help provide a higher quality experience for the growth markets of walkers and cyclists.

The programme also provides guidance on meeting the criteria of the VisitBritain chartermark schemes, Welcome Walkers and Welcome Cyclists.

You will look at how to:

  • identify the needs and expectations of different kinds of walkers and cyclists
  • identify and capitalise on local opportunities for walking and cycling
  • market your business effectively to appeal to walkers and cyclists
  • develop your products and services to meet the requirements of walkers and cyclists
  • meet the criteria of the VisitBritain chartermark schemes

For booking enquiries please contact your local Welcome to Excellence manager


Full course details

This inspirational half-day course highlights ways in which accommodation providers and others can tap into the specialist market of walkers and cyclists, improving the customer experience and increasing business profitability as a result.

Through a stimulating combination of expert instruction, group activities and action planning, the course will help business owners and managers discover how to gear up their own products and services to meet the needs and expectations of this target market.

Welcoming Walkers and Cyclists covers:

  1. Understanding the market
    • Key facts about rural tourism
    • The walking and cycling market
    • Market segmentation
    • Customer expectations and motivations
    • What walkers and cyclists buy
    • Map skills
  1.  Capitalising on the market
    • Assessing your own business potential
    • SWOT analysis (strengths, weaknesses, opportunities and threats)
    • Identifying walking and cycling product local to your area
  1. The VisitBritain chartermark schemes
    • Overview
    • Walkers Welcome charter checklist
    • Cyclists Welcome charter checklist
  1. Business growth through attracting walkers and cyclists
    • Developing your products and services
    • Marketing options
  1. Action planning
  1. Countryside and rural tourism links


Course prices

Open course price: £95.00

In-house course price: £900.00

Course reviews


Course dates

For more information call 023 8062 5439 or click here to email

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